In a Mexico dominated by organized crime and corruption, Gloria and her girlfriend, Suzu, enter the beauty contest “Miss Bala”. Once caught in the middle of a set of violent accounts, Gloria manages to escape unharmed. Her girlfriend disappears, and Gloria’s searches draw attention to the drug cartel that kidnaps her and forces her to work for them. The young woman is used for criminal missions, including the transport of drug money across the US border and the luring of a DEA agent who has infiltrated the organization. Being at the center of a dangerous game, Gloria is increasingly involved in a wave of corruption, violence and betrayal. However, the tavern manages to find a force whose existence has not been conscious so far. Survival will require all its cunning, inventiveness and power.