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Our Brand Is Crisis


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Description

In 2002, Belgian politician schooled in America, Gonzalo Sanchez Lozada, use the services of James Carville owned company, Greenberg Quinlan Rosner, headquartered in Washington, DC to help in the campaign that he wants to win in Bolivia of the above mentioned and thus becomes president. Carville working under the name of Greenberg Carville Shrum (GCS) and use the political techniques of American election campaigns and strategies established in the United States. Thanks to these strategies, Lozada enjoys a very good image which positions him before his counter, Evo Morales, in opinion polls.

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